Nonaka-Hill is delighted to present Now/Then, an exhibition of flower-based creations by Megumi Shinozaki. As a practitioner of flower arrangement in her home city of Tokyo, she has expanded to include paper sculpture and installation in recent years. Converting the gallery into a two-part multiflorous display, Shinozaki’s approach is at once visceral and contemplative, revealing the otherwise dormant potentials of her craft. She demonstrates this upon our entrance to the gallery––an oversized floral flourishment is rooted in the ceiling––under which we gaze up into the “growth”; it is as if a wild garden has swung over our heads, for we are now in the flowers’ perspective and the flowers have the perspective of the “sky.” As the exhibition is open through the weeks, the flowers dry, eeking into their unique curvatures during dehydration. Shinozaki will inevitably have this mass of florescence packaged into groupings that will exist on their own accord and be dispersed. The same fate awaits flowers like poppies and roses and lilies and dahlias and muscaris––those sirens for the bees, which Shinozaki has recreated in paper: In her Paper Eden series, she sculpts colored paper over wire to deftly mimick different species, each of their stems sprouting from a single stone––a new meaning to the game of Rock paper scissors. But it is also a reference to the flower/vase binary, in which nature is ordered and inserted into a human-made object; now reversed, Shinozaki’s artificial flowers reside in a natural one. Yet we find ourselves chasing our tails: Her works originate in wood pulp, reminding us that our raw materials derive from the earth and that the natural/unnatural divide is illusory. Originally trained as a dressmaker, Shinozaki has brought her expertise into a sprawling range of contexts that include advertising, commercials, music videos, and product packaging. She has founded several flower-based projects in Tokyo, such as EW.Pharmacy, where customers can mix dried flowers of their choosing into various combinations, thus affording them a second aesthetic life. She has overgrown the function of flower arrangement by cultivating the artificial and highlighting the flower’s ephemerality—the underlying concept of Now/Then.
Born 1981, Tochigi Prefecture, Japan Founder of Edenworks, Tokyo, 2009 to present Lives & works in Tokyo Megumi Shinozaki is a contemporary floral artist using foliage as an intrinsic medium to create unique environmental and decorative works of art. Born 1981, in the Tochigi Prefecture, Japan, she is the founder of edenworks, Tokyo, 2009 to present and currently lives and works in Tokyo, Japan. Shinozaki learned and studied natural foliage while working at a prominent flower shop in Tokyo, and after six years of experience she began to rethink her approach to creating terrestrial and foliage ensemble works. She saw and continues to explore the beauty within the process of preservation through naturally drying and presentation in non traditional form. Since then Shinozaki has been working independently as a floral artist. In 2015, Shinozaki opened “edenworks bedroom”, which stands as a limited availability floral arrangement shop in Tokyo's Yoyogi Uehara neighborhood and in 2017, opened “EW.Pharmacy” in Yoyogi-hachiman, Tokyo. EW.Pharmacy acts as a bespoke flower shop by allowing customers to consult with appointed staff to create their own dried flower arrangements based on Shinozaki's practice. Shinozaki applies her unique sensibility of combining flowers, plants, and other terrestrial elements in the form of individual arrangements, site specific works, store display, specialty brand collaborations, ad campaigns, musical artist videos, films, and product packaging. In 2017, “PAPER EDEN”, was the first of her paper flower artworks, which inspires her current approach, considering every instance of a flower's life cycle into a more thoughtful future of exchange between humans and natural life.